They say you can’t teach an old dog new tricks… well, whoever who said that either never owned a dog or never tried using doggy treats to do the job. My name is Haikal and having worked in the advertising industry for the last 15 years would definitely qualify me to be called an old dog.
Still, this old dog is very excited to be enrolled in GA’s UX Immersive course 2017 starting end August for 10 full weeks.
Have you ever wondered when user experience started being referred to as UX? In 1993, Don Norman the director of The Design Lab at University of California, San Diego, said this:
“I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person’s experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual.”
You see… putting aside all the jargons, UX is simply the journey of a user starting from coming in contact with a product or service, interacting with it to going off either satisfied or unfulfilled. The entire experience defines if the product is a joy to use.
In order to achieve this, there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.
Since in my younger days, I graduated with a mechanical and production engineering degree before switching to advertising, I became very interested in UX and think this is the perfect opportunity to put my multi-disciplinary skills to good use.
I look forward to sharing more of my learnings and getting to know new faces who are just as passionate about learning UX.
Please do follow me as a way of giving this old dog a pad on his back!